Objective: Create a halloween campaign for Burger King.
One Show/ Young Ones silver pencil winner
Promoted the new secret menu item on Instagram in the first ever 360 story.
Introducing order #666 as teased on social media, customers receive one of six black crowns in their very unhappy meal.
Each crown unlocks it's own full body costume within the Instagram camera, transforming any wearer of the crown into the best dressed in the room.